Lately I've been criticized for not thinking big enough and being the wet blanket that quashes everyone's brilliant plans. While this may be true, my perception is that I'm the only realistic one who actually thinks through the logistics. And some things just can't be done.
Part of the issue is that I'm in advertising for pharmaceuticals, so there are legal restrictions everywhere. My particular client is absolutely paranoid about anything involving personal information, so all of those clever applications and gadgets are right out the window. And one of my bosses is big on personalizing things -- how can we ever do that if we can't use personal information?
Of course, when I bring this up, I get accused of not being able to think beyond Web sites. I just need to know where the line is between realism and pessimism.
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